Baba Ramdev, the founder of Patanjali Ayurved has claimed that a cartel of corporations, pharmaceutical companies, intellectuals and politicians has been working against ayurveda consumer goods the company. In an interview with ET, he stated, “Patanjali shows the nationalism and pride that this (alleged cartel) group wants to destroy.”
Ramdev also claimed that people are spreading false information about the brand. He said there is a narrative against Patanjali’s research and development facilities, which he believes are superior to those of Hindustan Unilever Ltd, India’s largest consumer goods company, and even the government’s ayurvedic. the object.
“People are trying to damage the reputation of Patanjali, regarding Ayurveda and natural products,” Ramdev said. “But we are focused on our objectives to add investor value, increase distribution and sales, research, innovation and e-commerce. Premiumization will also be a key area of ​​focus for us now.”
In the financial year 2023-24, Patanjali’s total revenue from operations stood at Rs 31,721.35 crore, with food and FMCG business contributing 9,643.32 crores. The share of revenue from the food and FMCG segment in relation to total revenue from operations increased from 19.49% in FY23 to 30.06% in FY24.
“Despite all obstacles and difficulties, we have reached where we are. We did not get here because of any favors… We are here because of the consumers of India,” Ramdev said.
Patanjali Ayurved, which had forced global and local players like HUL, L’Oréal, Colgate Palmolive and Dabur to upgrade their Ayurveda portfolios about a decade ago due to its tremendous growth and popularity, has been facing challenges of different lately. . These include intense competition from both international and domestic players, regulatory compliance issues and criticism regarding claims made about the quality of its products.
Patanjali has made efforts to transform its image from an organization led by Baba Ramdev and his close associates in Haridwar by recruiting professionals to handle key positions within the company.
Sanjeev Asthana, Patanjali’s chief executive, dismissed claims that the company’s market share and brand image have weakened over the past two years due to quality concerns and increased competition. He stated that Patanjali holds a two-thirds share in the herbal toothpaste market, is the fourth largest biscuit player in the country with sales of Rs 1,600 crore last year and maintains a dominant position in herbal skin care and skin care. home. Asthana added, “We have 10 brands that have leadership level in the business.”
According to Asthana, Patanjali’s consumer packaged goods business has experienced a growth rate of 15-20% on an overall basis, while revenues have doubled over the past 3.5 years to Rs 31,000 crore. He emphasized, “Our growth has been scorching, whether it’s market share or distribution.”
Ramdev also claimed that people are spreading false information about the brand. He said there is a narrative against Patanjali’s research and development facilities, which he believes are superior to those of Hindustan Unilever Ltd, India’s largest consumer goods company, and even the government’s ayurvedic. the object.
“People are trying to damage the reputation of Patanjali, regarding Ayurveda and natural products,” Ramdev said. “But we are focused on our objectives to add investor value, increase distribution and sales, research, innovation and e-commerce. Premiumization will also be a key area of ​​focus for us now.”
In the financial year 2023-24, Patanjali’s total revenue from operations stood at Rs 31,721.35 crore, with food and FMCG business contributing 9,643.32 crores. The share of revenue from the food and FMCG segment in relation to total revenue from operations increased from 19.49% in FY23 to 30.06% in FY24.
“Despite all obstacles and difficulties, we have reached where we are. We did not get here because of any favors… We are here because of the consumers of India,” Ramdev said.
Patanjali Ayurved, which had forced global and local players like HUL, L’Oréal, Colgate Palmolive and Dabur to upgrade their Ayurveda portfolios about a decade ago due to its tremendous growth and popularity, has been facing challenges of different lately. . These include intense competition from both international and domestic players, regulatory compliance issues and criticism regarding claims made about the quality of its products.
Patanjali has made efforts to transform its image from an organization led by Baba Ramdev and his close associates in Haridwar by recruiting professionals to handle key positions within the company.
Sanjeev Asthana, Patanjali’s chief executive, dismissed claims that the company’s market share and brand image have weakened over the past two years due to quality concerns and increased competition. He stated that Patanjali holds a two-thirds share in the herbal toothpaste market, is the fourth largest biscuit player in the country with sales of Rs 1,600 crore last year and maintains a dominant position in herbal skin care and skin care. home. Asthana added, “We have 10 brands that have leadership level in the business.”
According to Asthana, Patanjali’s consumer packaged goods business has experienced a growth rate of 15-20% on an overall basis, while revenues have doubled over the past 3.5 years to Rs 31,000 crore. He emphasized, “Our growth has been scorching, whether it’s market share or distribution.”
